Ian Freeman

The Fitness Professional TO the Fitness Professionals

  • Performance lifestyle and nutrition specialist for elite athletes
  • High performance strength and conditioning coach
  • Exercise scientist to Olympic athletes

Founder of The Fat Loss Foundation

Ian Freeman is an internationally recognised exercise scientist, fitness/strength and conditioning coach, nutrition specialist, public speaker and academic. He has been regularly called upon to work with world-class athletes including many Olympic and Paralympic gold medallists, in a wide range of sports over the last 15 years.

Ian holds a degree in exercise physiology incorporating fitness testing, profiling, athlete monitoring, evaluations and advising coaches on high performance issues.
Ian has also worked with athletes in fitness development, strength and conditioning, developing elite and young athletic performers speed, strength, power, agility and flexibility.

Ian is also an expert in Long Term Athlete Development practices, which allows young athletes to maximise their sport performance development at the correct points during their key growth stages thus maximising their overall potential for success.

As an education specialist Ian has presented hundreds of successful interactive workshops, presentations, lectures and training sessions around the world.
These include areas such as nutrition, hydration, training aspects, fat loss, muscle building, motivation and sport psychology, strength and conditioning, speed development, how to be a presenter, exercise physiology, lifestyle management, developing young athletes, talent identification and speaking at many coaching conferences.

Ian also works as a private performance consultant and mentor to a number of elite athletes and squads and one of the worlds leading sports clothing companies.

Ian is a regular family guy with his wife Claire and their two wonderful boys Elliot and little brother Dominic. He is an Ironman triathlete and former racing cyclist but you will find that he’s passionate about all sports.


Ian has worked with:

  • Elite/Olympic/Paralympic swimmers
  • Professional cyclists
  • Elite triathletes
  • Grand Prix racing drivers
  • Elite/Olympic rowers
  • British short track speed skaters
  • Elite/Olympic canoeists
  • Professional rugby league players
  • The British Armed Forces
  • English national freestyle and moguls GB ski squad
  • Top martial artists and UFC fighters
  • Professional soccer teams and individual players
  • Bodybuilders and fitness models
  • Film and television actors
  • Consultant to premiership and professional league soccer players
  • Elite tennis players
  • Elite/Olympic fencers
  • The London Fire Brigade
  • Elite downhill skiers
  • Hundreds of satisfied private clients and recreational fitness enthusiasts